Busch’s Pumpkin Spice Latte Hard Seltzer Is Your Fall Drink Dream Come True Busch

Busch’s Pumpkin Spice Latte Hard Seltzer Is Your Fall Drink Dream Come True

Fall is coming, and you know what that means: pumpkin spice lattes. If you hit Starbucks on your way into work every morning for that deliciously sweet caffeine hit and you also enjoy kicking back after your shift ends with a nice drink or two of hard seltzer, you’re going to flip your lid when you hear this. Busch is making a pumpkin spice latte hard seltzer and you’ll be able to buy it ASAP… maybe.


This is the best announcement ever. Busch is best known for its beer, but earlier this month, they announced that they were changing their name to Busch Latte and were bringing out the “Basic Edition” drink of a pumpkin spice latte hard seltzer. The internet went crazy, and rightfully so.

It apparently has 17% ABV. That means you can literally get drunk from drinking a latte. You might want to skip this one and stick with your usual Starbucks when you’re heading into work, however. Wouldn’t want to get fired over a fall drink, would we?

So… this may be a joke. To be fair, Busch’s initial Instagram and Facebook posts advertising the drink, which featured the caption “Introducing the hardest seltzer in the game. So hard, it’s soft,” have both been deleted. It’s not April Fools’ Day but something tells me this has been a majorly cruel joke. Given that they did something similar last year, I refuse to get my hopes too high.

What would a pumpkin spice latte hard seltzer even taste like? Beyond the initial excitement, I do have to wonder if Busch’s drink would even be any good if it was real. To be honest, PSLs are an acquired taste at the best of times, so to make it cold and combine it with alcohol might be a recipe for disaster. Maybe we’re all better off keeping the two drinks separate and enjoying them for their own unique attributes.


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