Hasbro has announced that one of its most classic toys, Mr. Potato Head, will undergo a gender-neutral rebrand to reflect the 21st Century. The company revealed that the “Mr.” will be dropped from the name after the toy was “reimagined for the modern consumer,” with Hasbro adding that they believe the new version will help promote gender equality.
Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ
— Hasbro (@Hasbro) February 25, 2021
- The change will come into effect later this year. Introduced nearly 70 years ago, the toy has always been sold as Mr. Potato Head. However, from late 2021, the new packaging will simply read “Potato Head” with no gender attached. This way, those who play with the toy can do so freely without male or female ideals attached to it (unless you want to, of course). After all, why should a potato have a gender anyway? Now, kids will be able “to imagine and create their own Potato Head family.”
- This was a long time coming. Hasbro feels that now is the right time for the change as the modern world is much more varied than it used to be. “Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr from the Mr Potato Head brand name and logo to promote gender equality and inclusion,” the company said in a statement.
- Potato Head toys will now come with a variety of clothing and accessories. The new packaging won’t be strictly gendered. Instead, it will come with a variety of body parts and other accessories so that kids can make families and toys that closely resemble their own lives and family structure.
- Hasbro promises that Mr. and Mrs. Potato Head will still be available. Responding to comments on Twitter, Hasbro later insisted that while Potato Head will be available this autumn, consumers will still be able to purchase Mr. Potato Head and Mrs. Potato Head in some capacity, though they declined to give further information on this.