Jason Momoa’s Super Bowl Commercial Was Absolutely Traumatizing

Even if you’re not into sports, you can always count on the Super Bowl to bring amazing commercials our way that we’ll remember forever (or at least talk about at work the next day before forgetting entirely). This year’s breakout ad came courtesy of Rocket Mortgage and starred Jason Momoa who disturbed everyone by becoming a shell of his former self.

  1. It’s a pretty genius concept, really. The idea of the commercial is something that only could have aired during the Super Bowl. It begins with Jason Momoa walking into a house that’s meant to be his, talking about how he likes to get comfortable the minute he walks in the door. While for most of us, that means taking off our bra or putting on sweatpants and a hoodie, for the actor, things are a bit… different.
  2. Wait, where did his muscles go? It starts innocently enough, with Momoa ‘letting his guard down’ by taking off his shoes… and then his muscles. Wait, what? Suddenly, the big, brawny guy we know and love is a skinny, lanky guy with no muscle tone to speak off. He plops down on the couch looking like an NYU freshman. And then things get worse.
  3. His hair goes too. Just when you thought things couldn’t get any weirder, Jason Momoa peels off his signature hair and reveals a very bald scalp beneath. It’s such a jarring and unexpected moment that I literally gasped the first time I saw it. He then begins strumming a guitar, bald head and lanky arms and all, and struggling to lift weights and frankly, I believe everyone who saw this Super Bowl commercial was SHOOK.
  4. At least we got a Lisa Bonet cameo? At the end of the ad, Momoa just can’t seem to lift the non-weighted bar above him, so he has to have his wife, Lisa Bonet, take it off him with one hand. It was a slight sweetener to an otherwise hilariously disturbing ad, but I think it’s safe to say the Jason Momoa Super Bowl commercial will go down in history, I think.
Jennifer Still is a writer and editor with more than 10 years of experience. The managing editor of Bolde, she has bylines in Vanity Fair, Business Insider, The New York Times, Glamour, Bon Appetit, and many more. You can follow her on Twitter @jenniferlstill