Kellogg’s New Birthday Cake Waffles Are Made With Rainbow Sprinkles

Kellogg’s New Birthday Cake Waffles Are Made With Rainbow Sprinkles Kellogg's

I have to say that Kellogg’s has totally been killing it in the breakfast game lately. I mean, I know they’re top tier most of the time, but they only just released mermaid and unicorn waffles and now birthday cake waffles are on shelves and breakfast is sounding more delicious than ever.

  1. Kellogg’s birthday cake waffles are made with real cake! As the box itself advertises, the frozen waffles are made with real yellow cake as well as rainbow sprinkles to mimic, well, an actual birthday cake. It’s basically like getting to celebrate your big day all year long!
  2. These ones really snuck up on us. Like the other new varieties, Kellogg’s hasn’t actually announced the release of birthday cake waffles. Instead, they’ve just started showing up in the freezer aisle, much to the delight of many shoppers (and Instagrammers) who have spotted and purchased them. I love when I spot surprises in the grocery store!
  3. If you can’t find them just yet, don’t worry – they’ll be out soon. While it’s true that Kellogg’s hasn’t made birthday cake waffles available at every store thus far, the product is officially listed on the Walmart website, and that means they’ll be rolling out to more stores across the country soon, I would say. You’ll just have to keep your eyes peeled and keep checking back. In the meantime, do they have plenty of other yummy treats to enjoy!
  4. Best of all, they’re not limited edition. Sadly, lots of tasty flavors of all kinds of products tend to be available for a limited time only, but thankfully, that doesn’t seem to be the case here. That means even if you don’t find them for a while – or if you do find them and you really love them – there’s no rush to stock up on as many as you want. You can always go back to the grocery store for another box!
Jennifer Still is a writer and editor with more than 10 years of experience. The managing editor of Bolde, she has bylines in Vanity Fair, Business Insider, The New York Times, Glamour, Bon Appetit, and many more. You can follow her on Twitter @jenniferlstill