When you’re head over heels in love with someone, it feels like your whole world changes. You’re euphorically happy when you so much as think of him, you get all kinds of anxious as hell about where things are going, and you probably go at least slightly insane for the first few months, until things settle down and you realize you’re in a real, proper relationship that’s not going anywhere. The idea that love makes you crazy is a tale as old as time, and it’s a cliche that exists for a reason. But one of love’s craziest side effects has only just been discovered in a new study out of the University of Colorado Boulder: love makes you wasteful as hell with your money.
Basically, it goes like this: most of us are bargain shoppers when it comes to stuff like food, clothes, and the like. We like deep discounts and to feel like we’re getting a real steal on an item — that is, except for when it comes to emotional items. You don’t have to dig too deep to figure this one out: men and women both aren’t into skimping when it comes to important gifts like engagement rings, anniversary/romantic gifts, the perfect wedding, etc.
The study, published in the most recent issue of the journal Judgment and Decision Making, asked people to choose between two equally desirable items. Even when the participants wanted both, they always chose the more expensive of the two. The paper also concluded that we’re reluctant to look for discounts or to haggle for symbolically romantic purchases. Aw, ain’t that sweet?
“People’s buying behavior changes when they’re making purchases out of love because it feels wrong to engage in cost-saving measures,” explained Peter McGraw, associate professor of marketing and psychology at CU-Boulder’s Leeds School of Business and lead author of the study. “People abandon cost-saving measures when it comes to sentimental buys because they want to avoid having to decide what is the right amount of money to spend on a loving relationship.”
That’s nice and all, but there has to be a limit, right? There’s no use spending $30,000 on a dream wedding that you can’t afford when the next 20 years of your marriage are going to be stressful as hell because you’re in debt from that one day. It’s all about perspective and living within your means. After all, even in love, it’s the thought that counts, right?
Sponsored: The best dating/relationships advice on the web. Check out Relationship Hero a site where highly trained relationship coaches get you, get your situation, and help you accomplish what you want. They help you through complicated and difficult love situations like deciphering mixed signals, getting over a breakup, or anything else you’re worried about. You immediately connect with an awesome coach on text or over the phone in minutes. Just click here…
- I Didn’t Understand Why I Kept Ending Up With Toxic Guys Until I Realized These Important Things
- 14 Little Things That Look Like Love But Are Actually Manipulation
- You Know You’re In An Almost Relationship If You’re Sending Him These Texts
- 12 Reasons You’re Single Even Though You’re A Catch
- They Might Not Seem Like It, But These 12 Things Are Emotional Abuse
- What’s Your Hottest Quality? Here’s What Your Zodiac Sign Suggests
- “Duty Dating” Is A Thing And You Need To Start Doing It ASAP
- 17 Life Struggles Of Women Who Are Naturally Loud
Share this article now!