A California marijuana company is facing a lawsuit from customers who dispute DreamFields’ claim that its products have higher than average THC levels. The suit was filed in court last week and claims the company is guilty of false advertising, unjust enrichment, and intentional misrepresentation, just to name a few.
- DreamFields’ claims of higher THC levels is at the heart of the lawsuit. Jasper Centeno of Long Beach and Blake Wilson of Fresno are the ones accusing the company of lying since its Jeeter pre-roll products got them no higher than any other cannabis.
- An independent investigator backed up the men’s claims. In particular, an independent lab found that DreamFields’ pre-rolls don’t have higher THC levels at all. While it claimed that one product had 46% THC, testing found it only had 23 to 27%. “Consumers are willing to pay more for cannabis products with higher THC content, and expect to pay less for cannabis products with lower THC content,” said the plaintiffs’ attorney Christin Cho in a statement.
- Centeno and Wilson aren’t the first to notice something was amiss. A review by Weed Week saw staffers testing a range of different marijuana products for THC levels and found that Dreamfields products were all way lower than advertised. Clearly, they’re lying to get more money out of customers. The “premium price” of the Jeeter pre-roll products is unfounded, especially since it’s based in false advertisement.
- The lawsuit asks for an undisclosed amount in damages. However, it’s unclear exactly how much they hope to win.
