The clothing situation for plus-size women has been dire for years. It’s as if any stores selling clothes larger than a Size 12 were either made for elderly women or are just shapeless potato sacks. However, the industry is changing and more and more retailers are realizing that the average woman is NOT a size 6, nor are they even a size 14 anymore. In an effort to welcome all women to their stores and provide them with fashionable clothing for decent money, Old Navy has now announced all of its clothes will be available from sizes 0 to 30. Sweet!
- There’s so much money to be made. Let’s just get this out of the way first as that’s obviously the most important thing for these businesses. The “extended size” market for women in the US alone will grow around $32.3 billion this year, which is nuts. These stores have to be idiots NOT to start making more inclusive sizing.
- Old Navy’s including plus-size women rather than making us “extended.” Instead of separating our clothes some special thing that’s separate from the main inventory, Old Navy is incorporating all its sizes into the main sales floor. Not only that, but the mannequins will start wearing clothes in sizes 4, 12, and 18 both in the store and online.
- It’s all part of their “Bodequality” launch. Coming into effect on August 20, Bodequality wants to revolutionize and improve clothes shopping. “Old Navy is revolutionizing the shopping experience with the launch of BODEQUALITY. Beginning on August 20, Old Navy will redefine size inclusion, offering every one of its women’s styles, in every size, with no price difference,” a press release says. “As a brand committed to the democracy of style, Old Navy will be the first value retailer to offer sizes 0-30 and XS-4X for all women’s styles at price parity…the brand is reimagining the shopping environment in all stores and online to be more size inclusive, giving women everywhere the fashion and experience that they deserve.”
- Hopefully other retailers will begin to follow suit. For one thing, we need to stop separating clothes by sizes. Women’s clothes are women’s clothes and shouldn’t be put into entirely different sections of the store than “regular” sizes. There are no regular sizes anymore! The more stores that get on board, the better. Viva la revolucion!