A cafe is facing major backlash after using Peppa Pig on its chalkboard as an advertisement for its bacon sandwiches. Gordon Street Cafe in Edinburgh, Scotland used the iconic cartoon character’s face alongside a piece of bread in hopes of drawing in customers, but they got a whole lot of grief instead.
Luring kids to meaty meals with cartoons of happy animals isn’t new, but it is dishonest.
Kids naturally love animals, and would be horrified to see gentle pigs' throats slit for a sandwich. https://t.co/Pt2Pd8W3YJ
— PETA UK (@PETAUK) August 13, 2021
- People have been losing it on social media. Many have labeled the advertisement as “sick” while others claimed that the picture would “make a lot of children question food.” One mom even told EdinburghLive that she’s glad her kids never saw the chalkboard as they would have been “traumatized.” She added that it had nothing to do with dietary preferences, saying: “Even if you are not vegan or vegetarian that could be really upsetting. My kids would be absolutely traumatized if they saw that sign, it’s really not funny.”
- Even PETA weighed in on the issue. Perhaps unsurprisingly, animal rights group PETA UK had something to say about the cafe’s decision, saying in a statement: “Luring kids to meaty meals with cartoons of happy animals isn’t new, but it is dishonest.” Not being funny, but would anyone, even a child, be influenced to eat a bacon sandwich because they saw Peppa Pig’s face?
- Many people think everyone needs to lighten up a bit. As one social media commenter pointed out: “Parents need to lighten up. If you’re giving your child bacon, at least tell them it’s the same animal as fictional cartoon Peppa Pig.” Another one added: “Horrified? Get a grip… Next they’ll be panicking about milk originating from a cow and not a supermarket shelf.”
- This isn’t the first time Gordon Street Cafe used a “controversial” advertisement. Not long ago, they used an image of Azalee the cow from The Magic Roundabout, a popular British children’s show, to advertise a beef sandwich.