Hard seltzer has been all the rage when it comes to alcohol for the past couple of years, but PBR is ready to take things to the next level. Pabst Labs, which is a brand spankin’ new company that’s separate from the Pabst Brewing Company, is putting out a Pabst Blue Ribbon Cannabis-Infused Seltzer. Not only will you be able to get a little tipsy, there’s a dose of THC included to get you a little stoned too.
- “Cannabis beverage experts” are behind the new company. They’re working with Pabst Brewing Company who managed to get the rights to put the PBR label on the new product (likely with the promise of sales profits being handed over as well, of course).
- The 12-oz. cans contain 5mg of THC in each. That means they’re not going to get you so blazed that you’ll forget your own name, but they will provide a bit of extra buzz to heighten your day. Still pretty impressive!
- They’re hoping to change the industry with this one! “Pabst Blue Ribbon has an incredibly loyal and passionate customer base who are open to change and embracing new ideas. We’ve spent a long time creating a quality product for both new and experienced users, and believe the entry of an established brand can help kick-start the cannabis drinks category,” said Pabst Labs Brand Manager Mark Faicol in a statement.
- Sadly, this is one product that won’t be available nationally. Because of local laws involving THC, PBR’s THC-infused hard seltzer won’t be available across the US. Instead, it’s getting an “initial test launch” at some select California dispensaries as well as online.
- For now, there’s only one flavor available. At the moment, Pabst Blue Ribbon Cannabis-Infused Seltzer only comes in Lemon flavor, which may or may not appeal to everyone. Take it or leave it, California folks. (But I have a hunch that you’ll definitely take it.)
