Cinnamon Toast Crunch Is Releasing ‘Cinnadust’ Seasoning You Can Put On Everything

As a kid, Cinnamon Toast Crunch was one of my favorite cereals. I don’t really eat it a lot as an adult, but I’d still beast on a bowl AND devour the cinnamon-flavored milk left behind after the cereal pieces are gone. However, now there’s a way to get all that sugary flavor without actually having a box of the cereal on hand because Cinnamon Toast Crunch is releasing Cinnadust very soon.

  1. Wait, what’s Cinnadust? It’s basically exactly what you imagine: a shaker bottle full of that cinnamon sugar mixture that coats the pieces of Cinnamon Toast Crunch cereal. It supposedly incorporates the flavors of graham cracker, vanilla, and caramel too. What more could you ask for in life?
  2. It’s such a versatile product. There’s only so much you can do with a box of Cinnamon Toast Crunch. A bottle of Cinnadust, however, can be brought into so many other baked goods, from being sprinkled on top of muffins or scones to being incorporated into cinnamon rolls or even brownies. Really your only limitation here is your creativity.
  3. It’ll be a Sam’s Club exclusive, at least at first. If you’re desperate to get your hands on Cinnamon Toast Crunch’s Cinnadust, you can do so from September 1st at Sam’s Club locations across the country, People reports. They’re getting the exclusive on this product so you’ll need to find your nearest location if you want to score early on.
  4. It will hit other retailers in 2021. If you don’t live near a Sam’s Club but still want to try this, don’t worry. Come 2021, Cinnadust will expand to other retailers like grocery stores, Walmart and Target, etc. There’s no official store list as of yet, but I would imagine this will get a pretty wide release. Also, it doesn’t seem to be limited-edition, which is always a relief. I’m going to want a regular supply of this stuff probably for the rest of my life!
Jennifer Still is a writer and editor with more than 10 years of experience. The managing editor of Bolde, she has bylines in Vanity Fair, Business Insider, The New York Times, Glamour, Bon Appetit, and many more. You can follow her on Twitter @jenniferlstill