Generally speaking, I feel like most well-adjusted people would agree that cereal does not have a political agenda. It exists to give you a hit of sugar in the morning and to fulfill a sense of nostalgia for the grown-ups among us who still like to chow down on our childhood favorites. Nevertheless, right-wing conservatives are calling for everyone to start boycotting Kellogg’s Froot Loops for promoting “woke propaganda.” Yes, really.
Kellogg’s recently launched the Froot Loops LOOP TOGETHER library.
In Canada, boxes of Froot Loops contain a promotion for a program for young people and their families to be able to access a library full of books that tell stories focusing on diversity, equality, and inclusion.
Kellogg’s worked with BGC Canada and Kids Can Press on the effort, which aims to “help families explore diverse topics.” The literature in the collection tells stories about immigration, cultural acceptance, gender, and more. All in all, a pretty good thing.
Conservatives think Kellogg’s “wants to indoctrinate your children.”
Fruit Loops is now encouraging kids to go online and read their free library of woke propaganda pic.twitter.com/uLaP0TGfXB
— End Wokeness (@EndWokeness) November 19, 2023
The fact that the company would encourage kids and families to read stories that would promote acceptance of people from all walks of life is extremely problematic to right-wingers, who are now calling for a boycott of Froot Loops.
According to Libs of TikTok creator Chaya Raichik, followers should “stop giving them your money” since Kellogg’s clearly wants to “indoctrinate your children with breakfast cereal.”
A separate account on X, formerly known as Twitter, called End Wokeness doubled down on this statement, writing, “Froot Loops is now encouraging kids to go online and read their free library of woke propaganda.” Yikes.
Radio host Alan Sanders even went to far as to claim that Kellogg’s is “grooming children” through such content.
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Thankfully, not everyone is so silly.
Plenty of people took to social media to sarcastically call out how commonplace boycotts by right-wingers is these days.
“How sad of a person do you have to be to get upset over Kelloggs giving kids access to free digital books, and believing its “indoctrinating?” I remember when cereal boxes did give away books inside of them,” one person wrote.
Another joked, “I’m outraged. Evil Froot Loops are encouraging kids to read. How dare they!”
A third posted, “Was canceling Froot Loops on your 2023 Moms for Liberty bingo card? You can’t even make this [expletive] up.”
