There’s no denying that Shake Shack’s burgers and fries are absolutely delicious (not to mention their cement shakes). However, one of the reasons that keeps me from going there more often is the lengthy wait. The chefs are working as fast as they can and I totally get it, but it would be great if there was some way to get my fast-food fix a bit faster. Thankfully, Shake Shack is on board with this and is offering loads of ways to make it happen, including drive-thrus.
- Shake Shack wants the process to be more efficient. On the company’s earnings call held on July 30, CEO Randy Garutti introduced something called the “Shack Track.” In essence, it’s a comprehensive program to make ordering and receiving your food as quick and easy as possible. Tell me more!
- The changes are happening over the next six to 12 months. Those changes include the introduction of drive-up and walk-up windows, in-app delivery, and curbside pickup. While Shake Shack hasn’t announced where the drive-throughs will pop up, even knowing they’re coming up is a good thing. “We’ve not yet announced the initial drive-thru locations, but intend to lead with traditional suburban high-traffic quarters,” Garutti said during the call.
- It’s about time Shake Shack introduces drive-thrus. Drive-thrus in and of themselves are ubiquitous in the fast-food world, but so far, they haven’t been a thing for Shake Shack. “We are looking forward to introducing our first drive-thru experience next year, in addition to the roll-out of ‘Shack Track’ in the coming months,” said chief development officer Andrew McCaughan told Food & Wine. “We’re confident that these accelerated digital and physical investments will allow us to continue to offer our quality, made-to-order food at scale, and always with a superior guest experience in mind.”
- I don’t know about you, but I can’t wait for this. Being able to drive up and get my burger and fries more quickly? I’m all about that.
