If you’re single and looking for life, chances are you’ve downloaded and used Tinder on a few occasions. Chances are, you’ve come up short every time, especially if you were looking for long-term love, and wrote it off as a waste of time. To solve this issue, Tinder has just released a $499-a-month “VIP” subscription called Tinder Select that offers a bunch of new features to aid you in your journey — but there’s still no guarantee you’ll be successful.
- What does Tinder Select actually offer? In addition to the basic app features, your cold-hard cash will get you a “VIP” search function, unique matching capabilities, and conversational features that the normies don’t have access to. However, there’s not much more info available at the $6,000-a-year tier.
- Tinder Select is opening up applications on a rolling basis. At the moment, they’ve only invited the 1% of users who are the most active on the app to sign up, per Fortune. That means if you actually do want a chance of getting an invite, you’ll have to start swiping way more.
- The company believes this is what users want and need. Its basic app is pretty depressing and ineffective for finding much more than a hookup, and it seems Tinder knows it, hence the “VIP” service. “We know that there is a subset of highly engaged and active users who prioritize more effective and efficient ways to find connections, and so we engaged in extensive tests and feedback with this audience over the past several months to develop a completely new offering,” said Tinder Chief Product Officer Mark Van Ryswyk.
- Tinder Select isn’t actually all that new. In fact, the service has been around for a while now — since 2017, to be exact. However, it wasn’t publicly accessible. In fact, it was an uber-select version of the app for the super-rich, famous, and elite, Engadget reveals. Tinder wanted to keep its existence a secret, but of course, things rarely work that way.
- The company doesn’t think this is necessarily a game-changer when it comes to revenue. Gary Swidler, the president of Match Group, Tinder’s parent company, said at a Citi conference in early September that he realizes only a “relatively tiny amount of new payers” will take up the new membership offer, but that it’ll still generate some serious cash for the company.
So, what do you think? Would you pay up for this?
