We all know the end times are upon us. Natural disasters are incredibly common, and with our continued reliance on fossil fuels and our governments’ unwillingness to adopt more environmentally friendly (and environment-saving) ways of living/doing business, it seems pretty clear that we’re all doomed. (Sorry to be a downer!) Well, there’s one company that wants to protect its IP for when we come out of the next ice age and humanity has to rebuild from scratch. That’s why Oreo built a doomsday vault in Svalbard, in the Arctic, to keep its cookies and the recipe for them safe from harm.
Oreo headed up to Svalbard, one of the northernmost places on the planet, to make sure that even when Earth becomes a barren wasteland hardly capable of sustaining life, we’ll all have some Oreos to eat while our skin burns and we build shanties out of debris from the latest catastrophe.
“As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come,” the company said in an announcement.
Of course, Oreo said its intention in creating the vault was to keep the cookies safe from asteroids should they strike the planet. The documentary-style video they made included interviews with CEOs and board members of the company as the specialized packages were placed for safekeeping.
It should probably go without saying, however, that the whole thing was a PR stunt. The board members were just paid actors and the whole thing was a bit of fun. Oreo decided to make the clip after Asteroid2018VP1 narrowly missed colliding with Earth (though NASA says it wouldn’t have made much impact, so to speak, if it had entered our atmosphere).
Fans ate it up (pun intended), unsurprisingly. And because Oreo has sold more than 450 billion cookies since they were released in 1912, it makes total sense that they’d want to take precautions!