What Does ‘Rizz’ Mean And Why Is Everyone On TikTok Saying It?

What Does ‘Rizz’ Mean And Why Is Everyone On TikTok Saying It?

For millennials and even older Gen Zers, it can be hard to keep up with the latest slang. “The kids,” as pretty much anyone younger than you is called, are always coming up with new terms to communicate with and befuddle the elders. One of the most recent ones gaining traction on TikTok (where else?) is “rizz.” Even if you only watch videos of people organizing their fridge or making a 9,000-calorie dessert, you may have come across this phrase. But what is rizz and why the hell is everyone saying it? Read on to find out.

What does rizz mean, anyway?

The term was coined by a New York-based YouTuber and Twitch streamer named Kai Cenat. He has a huge social media presence and is therefore considered somewhat of a tastemaker. He’s the one you can thank for coming up with the concept and meaning of rizz. He originally came up with the idea back in 2021 but it’s only recently started to gain traction.

So, what is it? Basically, rizz can be described as mojo or game. It’s how good you are at picking up a romantic partner. Can you flirt like no one’s business? Are people naturally drawn to you because of how charismatic you are? You’ve got major rizz.

It’s worth noting that there are three separate kinds of rizz: W, V, and L. The best kind is W, while the worst is L. However, all rizz is ultimately good. You can even increase yours like currency with enough hard work.

What is unspoken rizz?


W definition! #kai #kaicenat #kailive

♬ original sound – Kai Streams

Rizz implies a certain level of effort to gain. You have to learn how to read people and learn a certain level of swagger and confidence if you want to achieve it. However, that’s not the case with unspoken rizz.

Admittedly, the unspoken form is super rare and something not many people have in this lifetime. And if you weren’t born with it, you’re out of luck. That’s because unspoken rizz is all about being so attractive, charismatic, and alluring that it comes naturally to you, no work needed.

Is this really a thing?

Admittedly, we probably didn’t need another word to describe a basic concept that’s been around all the time. It is, in essence, all about sex appeal. And yes, some people simply ooze it while others have to work a bit harder. However, as long as dating and relationships are a thing, rizz will be too. The only question is, do you have it?



Jennifer Still is a writer and editor with more than 10 years of experience. The managing editor of Bolde, she has bylines in Vanity Fair, Business Insider, The New York Times, Glamour, Bon Appetit, and many more.