Dunkin’ Released A Purple Sugarplum Macchiato Just In Time For The Holidays

Dunkin’ Released A Purple Sugarplum Macchiato Just In Time For The Holidays Dunkin'

I feel like we can all agree that when it comes to caffeinated holiday beverages, Starbucks is kinda king. However, that doesn’t mean other chains aren’t trying to compete, which means they’re constantly coming up with new and exciting concoctions to tingle the tastebuds. In fact, Dunkin’ just released a Purple Sugarplum Macchiato in time for the holidays and frankly, it sounds delicious.

  1. It’s a nice twist on classic holiday flavors. While peppermint and gingerbread tend to be the overriding flavors of the season, it would be nice to taste something a little less conventional. That’s what makes Dunkin’s Sugarplum Macchiato so tasty! It includes blueberry, raspberry, blackberry, and plum flavors with a touch of vanilla and a “sugary finish.” It’s just like being in The Nutcracker!
  2. It even has a layer of purple in it! Dunkin’s Sugarplum Macchiato doesn’t just taste good, it’s also pretty Insta-worthy, which is always an added bonus. “The combination of Dunkin’s premium espresso, milk, and sugarplum flavor creates a whimsical, light-purple layered appearance for a beverage that is sure to start winter with a wow—and perhaps create a little festive FOMO as the highlight of holiday posts and photos,” the company told Thrillist of their new drink. I’m sold!
  3. They’re really going all out in promoting this drink. Dunkin’ truly believes the Sugarplum Macchiato is a winter game-changer, which is why they’re pushing it so hard on social media. In addition to offering a custom AR filter on TikTok, Instagram, and Facebook for the beverage, they’re also encouraging fans to use the #DunkinSugarplum hashtag and add a donut icon to the image for good measure.
  4. This is exactly what was missing from the Dunkin’ menu. “Our Sugarplum Macchiato is a colorful twist on a well-known, but perhaps mysterious-tasting, flavor of holiday lore,” said vice president of marketing strategy Jill Nelson in a press release. “It’s the perfect complement to our fan-favorite holiday latte lineup and brings even more delicious cheer to the Dunkin’ menu.”
Jennifer Still is a writer and editor with more than 10 years of experience. The managing editor of Bolde, she has bylines in Vanity Fair, Business Insider, The New York Times, Glamour, Bon Appetit, and many more. You can follow her on Twitter @jenniferlstill