Gwyneth Paltrow has always fancied herself as very forward-thinking, sexually speaking. She’s been schilling everything from vagina-scented candles to Yoni eggs and all kinds of other sexual wellness products for years, and it’s not all geared at women. In fact, just this week, Gwyneth Paltrow’s Goop has included an anal sex toy in its Father’s Day gift guide. Because nothing says, “We appreciate you, Dad!” like a vibrating plug that goes up your poop shoot.
The product Goop recommends is the “Hugo” by luxury sex toy company Lelo. It’s luxury because of its premium design as well as its premium price tag — it costs $219. And also, this isn’t just a standard butt plug, to be fair. As the site description reads, “It’s a hands-free toy for prostate stimulation.” Fair enough!
The “Hugo” also has a “powerfully vibrating motor” with eight different intensity settings and an “insertable head” that really stimulates the ol’ taint. It’s also waterproof, so you can (AND REALLY SHOULD) wash the hell out of it if you’re going to use it.
How much did Gwyneth Paltrow have to do with the anal sex toy suggestion? Eh, it’s hard to say. Has she personally used it with husband Brad Falchuk? I kinda don’t want to know. However, Goop editors insist that they want to widen the scope when it comes to the types of items they’re trying to get people to buy.
“Father’s Day gift ideas often fall into familiar categories: beer, ball games, BBQs,” they wrote. “And we’re not saying you should take those options off the table — you might even double down with a fun new spin on one.”
If the dad in your life isn’t ready to be quite so adventurous, the gift guide also includes Goop’s skincare and haircare products, some cologne, a massage gun, a $900 beach blanket (yeeeeep), and a $3,000 artwork print.
