Things You Should Never Say In An Apology (If You Actually Want Forgiveness)

Everyone makes mistakes, but when it comes to repairing a fractured relationship, a sincere apology is essential. The problem is that half-hearted attempts sprinkled with blame-shifting only push people further away. If you truly want forgiveness and reconciliation, steer clear of these 16 phrases guaranteed to sabotage your apology and leave the other person feeling worse off.

1. “I’m sorry you feel that way.”

Seriously? That’s not an apology, that’s a backhanded insult. You’re basically saying their feelings are invalid, and it’s their fault for being upset. Newsflash: you hurt them. Own it. Acknowledge that your actions caused them pain, even if that wasn’t your intent. Their feelings are real and valid, period. As Verywell Mind points out, it’s important to take responsibility for how your actions made them feel rather than trying to brush it off.

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2. “I was just joking around.”

Ah yes, the classic “just kidding” defense. As if that magically erases the hurt. Newsflash: it doesn’t matter if you were “just joking.” If you said something offensive or hurtful, that’s on you. Don’t try to downplay it or brush it off. Apologize for the impact of your words, not your intent behind them.

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3. “I’m sorry, but…”

Nope, stop right there. Anything before the “but” is meaningless. You’re not truly sorry if you follow it up with an excuse or justification. That’s like saying “No offense, but…” and then saying something totally offensive. Just don’t. Accept full responsibility, no caveats.

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4. “I’m sorry for whatever I did.”

Could you be any more vague? This non-apology is infuriating because it shows you haven’t even bothered to think about what you did wrong. Take a moment for some self-reflection and apologize for the specific thing you did to hurt them. Show them you actually understand why it wasn’t okay.

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5. “It wasn’t a big deal.”

Young couple arguing at home needs couples therapy

Not your call, buddy. You don’t get to decide whether your screw-up was a big deal to the person you hurt. Minimizing their feelings will only upset them even more. Validate that you get why they’re upset, even if you think they’re overreacting. Feelings aren’t always rational, but they’re always valid.

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6. “I’m sorry you misunderstood.”

Talk about adding insult to injury. Don’t put the blame on them for misinterpreting you. Even if it was truly an innocent misunderstanding, the mature thing is to apologize for the confusion and pain you caused, not imply it’s their fault for taking it the wrong way.

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7. “You know I didn’t mean it like that.”

Couple have a conversation, while he's been ignored by his girlfriend

You’re not a mind reader, so don’t act like you know what they should think. Telling someone how they should interpret your words is arrogant and dismissive. Guess what? Your good intentions don’t negate the negative impact. Acknowledge that your words landed in a hurtful way, regardless of what you meant.

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8. “Well, you did [x] to me.”

Conflict, upset and couple fighting on a sofa for toxic, cheating or relationship breakup. Upset, problem and frustrated young man and woman in an argument together in the living room of their home.

An apology is not the time for tit-for-tat. Don’t try to justify your bad behavior by pointing fingers at the other person. That’s just petty and immature. Stay focused on taking accountability for your actions, without making counter-accusations or dredging up past grievances.

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9. “I’ve already said I’m sorry!”

man upset on end of bed, girlfriend behind

Cool your jets. Just because you apologized once doesn’t mean they’re obligated to forgive you on the spot. As Headspace points out (and most of us already know first-hand), healing takes time. Getting huffy and impatient just shows you care more about moving on than actually repairing the damage. Give them space to process.

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10. “Can we just drop it?”

Mature married couple fighting, blaming and accusing each other, having relationship problem at home. Middle-aged man and his wife on verge of divorce or separation, arguing indoors

You don’t get to unilaterally shut down the conversation just because you’re uncomfortable. An apology is the start of a dialogue about how to make things right, not an easy button to make the issue go away. Respect their need to express their feelings.

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11. “It’s not like I [something worse].”

couple in an argument shouting

So what, you want a cookie for not being a total monster? Saying you could’ve done something more horrible doesn’t make what you did okay. You don’t get to set the threshold for what someone is allowed to be hurt by. Impact matters more than intent.

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12. “I’m sorry you couldn’t handle the truth.”

Couching cruelty in “honesty” is cowardly. Being blunt doesn’t give you a free pass to be an insensitive jerk. If you said something hurtful, even if it’s factual, apologize for your lack of tact and empathy. There are kind and unkind ways to deliver hard truths.

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13. “I’m sorry I’m not perfect.”

Literally no one expects you to be perfect, so cut the melodrama. This kind of apology comes off as childish and self-centered, like you’re sulking because they called you out. News flash: it’s not about you. Focus on your mistake, not your bruised ego.

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14. “Well, everyone else thought it was fine.”

This isn’t about everyone else, it’s about the person YOU hurt. Saying other people weren’t bothered doesn’t cancel out this person’s feelings. They’re allowed to have a different reaction. Don’t invalidate them just because not everyone agrees.

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15. “Are you going to forgive me or not?”

Don’t force it. Forgiveness takes time, and demanding it shows a lack of respect for the other person’s process. Instead of putting them on the spot, focus on letting them know that you value the relationship and are genuinely remorseful.

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16. “Okay, I’m really sorry, geez!”

Cue the eye roll. Sarcastic, exaggerated apologies are even worse than no apology. If your pride is too wounded to offer genuine remorse, then you’re not actually sorry. Swallow your defensiveness and eat some humble pie. Sincerity matters.

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Originally from Australia, Emma Mills graduated from the University of Queensland with a dual degree in Philosophy and Applied Linguistics before moving to Los Angeles to become a professional matchmaker (a bit of a shift, obviously). Since 2015, she has helped more than 150 people find lasting love and remains passionate about bringing amazing singletons together.

Emma is also the author of the upcoming Hachette publication, "Off the Beaten Track: Finding Lasting Love in the Least Likely of Places," due out in January 2025.
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